When a client of Scofield Digital Storytelling came to them for help producing a series of videos for an upcoming training event, it quickly became clear that this was no ordinary project. Scofield’s client, a national civil engineering firm, was well aware that training videos had plenty of potential to lull a roomful of employees to sleep before it taught them anything about their work. With that in mind, they wanted to shoot something more creative and tell a story, one full of humor that would be easily relatable to their employee base. Scofield brought Metonymy Media in and, after a bit of creative brainstorming, we suggested coming up with our own take on the awkward workplace mockumentary format made famous by The Office. The result of this super fun collaboration was a script written by us, which Scofield turned into a fully-produced three-part film series documenting the struggles of engineers trying to overcome the steep demands of a client and the shortsightedness of their well-meaning, but largely incompetent, boss.
In a world where everybody can access any information they need on a device that fits in their pocket, every company becomes a technology company. iLAB, a software quality testing company with offices in Johannesburg, Brisbane, London, and Indianapolis, knows this better than most. Their clients—banks, big business, healthcare organizations, even government entities—all live and die by the quality of their technology, and they rely on iLAB to make sure their many complicated pieces of custom software work together and serve the needs of end users. In turn, iLAB relies on Metonymy Media to help them speak not only to tech people, but to business leaders who need to know their tech will work when it needs to. In addition to providing content writing and strategy consulting services to bolster all of iLAB’s external marketing, we also help them communicate with their vast internal team of over 600 employees around the world.
In our first meeting with Women & Hi Tech, one member of their board said that being a woman in the tech industry is like being alone on a small boat in the middle of a wide ocean. For nearly two decades, this visionary non-profit has aimed to give women in tech not only a life preserver, but a whole fleet to meet up with and discuss the challenges of building a career in what has traditionally been a male-dominated field. As you can already see, these experts know their story well and can eloquently communicate it; they merely needed Metonymy’s help to formalize that story and clean up their top-down communication. We engaged Women & Hi Tech in a voice and messaging workshop, helped to re-write their website, and have provided ongoing services capturing their events and telling the ongoing story of their membership, who are today’s leaders in the growing technology industry in Indianapolis.