It can be difficult for many brands to find writers who can handle their subject matter. This was the case with Bass Pro Shops, one of the country’s biggest names in the outdoors. As many brands do, Bass Pro Shops trusted a number of agencies with their marketing needs, but found that they were consistently coming up short when it came to providing content for 1Source, their lifestyle blog designed to help outdoors enthusiasts succeed at their chosen sports. Metonymy Media was contracted by a third-party agency to provide just that support, relying not only on our own love for the outdoors and experience with fly-fishing in the Montana wilderness, but also on our ability to source subject matter expertise and package it in a way that’s approachable to a client’s target audiences.
It’s rare that we get a chance to help someone craft their story right from the very start, and Trail Crest Brewing Company is an organization with quite the story to tell. An upstart brewpub based in Flagstaff, AZ, Trail Crest is a place that aims to be part brewery, part restaurant, and part community center for the many outdoors enthusiasts who visit or call Flagstaff home. The owners, avid hikers and runners themselves, were referred to us as they sought help taking all the passion in their hearts and the story in their minds and turning it into the kind of content that can help build a community. We worked with them in a voice and messaging workshop, helped provide some structure to their future content marketing strategy, and wrote web copy for their website.