Case Studies

Alpha Kappa Psi is a business fraternity serving women and men alike based in Indianapolis, IN, and they represent one of our longest and steadiest client relationships to date. As a non-residential fraternity (the oldest business fraternity in the nation, in fact!), much of AKPsi’s focus is on the continuing education of its membership, from undergrad through matriculation and into the workforce. As such, the need for consistent business-related content is significant, and Metonymy has provided blog content to students and alums alike once per week for nearly five years without interruption. We’ve also become the fraternity’s go-to content partner, standing by whenever a need arises to discuss other writing projects, including their quarterly publication, The Diary.

In our first meeting with Women & Hi Tech, one member of their board said that being a woman in the tech industry is like being alone on a small boat in the middle of a wide ocean. For nearly two decades, this visionary non-profit has aimed to give women in tech not only a life preserver, but a whole fleet to meet up with and discuss the challenges of building a career in what has traditionally been a male-dominated field. As you can already see, these experts know their story well and can eloquently communicate it; they merely needed Metonymy’s help to formalize that story and clean up their top-down communication. We engaged Women & Hi Tech in a voice and messaging workshop, helped to re-write their website, and have provided ongoing services capturing their events and telling the ongoing story of their membership, who are today’s leaders in the growing technology industry in Indianapolis.

There’s something about the non-profit world that really draws us in. Maybe it’s the chance to tell real stories of people making a difference in others’ lives, or maybe it’s how service organizations give us hope for tomorrow. Maybe, like in the case of Katalyst, it’s the infectious energy the people bring into our office for every meeting. When Nicole, the visionary behind this new offshoot of Kiwanis International, came to us with a plan to start a service hub for adults looking to give back, we couldn’t help but get on board. Through our voice and messaging workshop and our time collaborating with Nicole on web copy, we helped Nicole give some structure to her story as she prepared to launch the new organization.