Case Studies

It’s common for a brand to hire us to work as something of a loudspeaker for their internal experts. Maybe we’ll ghostwrite for an executive, or source case study information from project people on the inside. Far rarer is it that someone contracts us to help them write for vegetation. At Two-EE’s Winery in Huntington, IN, a simple mission drives everything they do: let the grapes speak for themselves. That’s evident in the rare wines they make out of arcane varietals, and also in their dedication to producing wine from grapes that are grown locally in the Midwest. We worked with the Two-EE’s team through one of our voice and messaging workshops, and also gave them a full-bodied content marketing strategy to help them identify their best opportunities to give their grapes a platform and get locals excited to fall in love with their wines.

It’s rare that we get a chance to help someone craft their story right from the very start, and Trail Crest Brewing Company is an organization with quite the story to tell. An upstart brewpub based in Flagstaff, AZ, Trail Crest is a place that aims to be part brewery, part restaurant, and part community center for the many outdoors enthusiasts who visit or call Flagstaff home. The owners, avid hikers and runners themselves, were referred to us as they sought help taking all the passion in their hearts and the story in their minds and turning it into the kind of content that can help build a community. We worked with them in a voice and messaging workshop, helped provide some structure to their future content marketing strategy, and wrote web copy for their website.