When a large national insurance company sought to build an innovative experience in order to train their call center employees, it must have felt a bit like writing the plot to an Avengers film. This big bad was way too big for one agency alone to slay, and it was up to VisionThree, an Indianapolis-based experiential design firm, to build out the A-team. Metonymy Media was chosen as the writing component of the squad, which was also filled out with education experts, digital designers and developers, videographers and editors, and engineers to build something like a museum exhibit. The result? A series of interactive, video-driven games and activities to help customer service representatives display more empathy on their calls. In the process, we developed characters, concepted branching interactive stories, and wrote scripts for the final product.
Some industries are downright difficult for outsiders to understand, and we can’t think of a better example of this than the life settlement market. When we first met the experts at Life Settlement Advisors, it was a crash course in how life insurance works and the limited options seniors have when they can no longer afford to pay their premiums (or when they no longer want to). Since then, we’ve played an instrumental role in helping LSA increase and nurture leads, step up their SEO rankings, and produce quality, engaging content through some voice and messaging work, web copywriting, blogging, email marketing, social content writing, and more.
When Metonymy Media was founded in 2011, HCCMIS was our first client and the original inspiration for our vision to professionalize creative writers. Months after their last internal copywriter left, the marketing team at HCCMIS (an insurance company with a strict compliance department and unique rules for writing to ESL audiences) were struggling to keep up with their content needs. SEO companies failed to provide quality writing services, and it was costly and time-consuming to manage a mercenary army of freelance writers. Metonymy Media’s team of writers ended up filling their need for content fully, writing blog posts, email campaigns, eBooks, case studies, web copy, and social content.