It can be difficult for many brands to find writers who can handle their subject matter. This was the case with Bass Pro Shops, one of the country’s biggest names in the outdoors. As many brands do, Bass Pro Shops trusted a number of agencies with their marketing needs, but found that they were consistently coming up short when it came to providing content for 1Source, their lifestyle blog designed to help outdoors enthusiasts succeed at their chosen sports. Metonymy Media was contracted by a third-party agency to provide just that support, relying not only on our own love for the outdoors and experience with fly-fishing in the Montana wilderness, but also on our ability to source subject matter expertise and package it in a way that’s approachable to a client’s target audiences.
National Trade Supply, LLC is an E-Commerce retailer based in Greenwood, IN that specializes in filters for home refrigerators and furnaces. Originally, they simply resold OEM and third-party filters, but have since gotten into the manufacturing game. After getting burned in a big way by their previous digital marketing partner, NT Supply’s marketing department was reticent to trust outsiders with their content. We were brought in on a short-term basis to help them find their voice as they continued to build out their internal resources—an arrangement we happily fit into. Over the course of about one year, we worked with NT Supply to breathe new creative life into their E-commerce blog and supported them with content writing and editing services. With our help, they eventually were ready to handle content internally, and we passed the baton to their fantastic team of writers in house.