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Women & Hi Tech

COMPANY
Women & Hi Tech
LOCATION
Indianapolis, IN
INDUSTRY
Technology and Engineering, Non-profits
SERVICES
  • Voice and messaging workshop
  • Website copywriting
  • Blog writing

Women & Hi Tech is a non-profit organization based in Indianapolis, IN. For nearly two decades, they’ve made it their mission to support women working in STEM fields throughout Central Indiana. Their members are scientists, analysts, engineers, marketers, business developers, and more. They are leaders in an industry that has been traditionally dominated by men. W&HT’s goal is simple: help those women to build a network of professionals like them, and also support the next generation of female leaders in the fastest growing industry in the region.

The organization has decades of experience serving that mission, and plenty of history to document on their website. Like many board-driven organizations, the website and all marketing communications coming from W&HT had been passed down, from board to board, and had become something like an endless quilting project; with each new event or sponsor, there’s another addition to be made. When our own Darcy Lee joined the W&HT board a few years ago, she saw an opportunity to help give some structure to the vast amounts of content available on the site, and help clarify the messaging under one well-defined brand.

We engaged W&HT with a voice and messaging workshop, which proved to be one of our more interesting workshop experiences. With a board comprised of professionals working for a variety of different types of companies in a variety of different roles, we had a great time watching each board member express their perspective on the organization as we worked together to define messaging surrounding their vision. Using what we learned in our workshop, we helped to edit, condense, and rewrite the website in order to streamline it. Since launching the updated website content, we’ve also enjoyed helping W&HT to capture several of their events through some journalistic blog writing, preserving the great education and discussions for years to come.

COMPANY
Women & Hi Tech
LOCATION
Indianapolis, IN
INDUSTRY
Technology and Engineering, Non-profits
SERVICES
  • Voice and messaging workshop
  • Website copywriting
  • Blog writing

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