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Scofield Digital Storytelling

COMPANY
Scofield Digital Storytelling
LOCATION
Indianapolis, IN
INDUSTRY
Education and Training, Technology and Engineering
SERVICES
  • Video storyboarding
  • Character concepting
  • Video scriptwriting

Scofield Digital Storytelling is a talented group of visual storytellers based in the Broad Ripple neighborhood of Indianapolis, IN. Much of their work is in video, and the agency has built a solid reputation on its video production, graphics, animation, visual effects, and editing chops. We were thrilled to have a chance to work with such an experienced and awarded creative agency, and this project proved to be one of those rare chances we get at collaborating with creatives who do things we can only dream about in order to produce something greater than the sum of its parts.

The challenge, which we happily accepted, came from one of Scofield’s clients, a national civil engineering firm. They were preparing for an all-day training seminar for some of their employees, and wanted to produce some videos that could be used to anchor the experience throughout the day. They had three timeslots they wanted to fill, and they thought that videos that told a complete story, while introducing and touching on some of the concepts planned for the day, could go a long way to generate interest and give the day a cohesive narrative. There would be bonus points if the videos could be funny, which the client knew was a tall request for corporate training materials.

We were brought in to collaborate with Scofield’s producers and their client’s internal marketing people to take the key points and develop a pitch for a concept. We came up with three concepts, but everybody on our team knew there was one clear standout: a parody of The Office which would recreate the show’s mockumentary style and awkward sense of humor. The client loved the idea, especially for its potential to act as something of an in-joke, giving their team some clear references to bad management and nightmare client situations they’ve all experienced firsthand. Our next step was to develop our cast of characters, which Scofield then used to begin casting. We then storyboarded the complete series and fleshed out a story involving a municipality demanding a completely unreasonable addition to a park project last minute.

The finished result was produced with Scofield’s professional flair, and it was a thrill to see the characters and story we developed come to life in video over the span of a few short weeks.

COMPANY
Scofield Digital Storytelling
LOCATION
Indianapolis, IN
INDUSTRY
Education and Training, Technology and Engineering
SERVICES
  • Video storyboarding
  • Character concepting
  • Video scriptwriting

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