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Bass Pro Shops 1Source

COMPANY
Bass Pro Shops
LOCATION
Springfield, MO
INDUSTRY
Outdoors, E-commerce
SERVICES
  • Blog writing
  • Infographic research and copywriting

We’re going to go out on a limb here and assume that Bass Pro Shops needs little introduction. Their saturation in the outdoors market is huge, and they’re a trusted name among sports enthusiasts nationwide. Perhaps less familiar to most is their 1Source blog, an impressive website that’s full of education and pro-tips from sportsmen and sportswomen at the top of their respective fields.

Much of the content on 1source is written by the pros and the experts themselves, but as anyone who has ever run a blog that relies upon freelancers and third-party contributors knows, it’s not always easy to keep on top of editorial calendars. It makes sense, then, that Bass Pro Shops might outsource some of the content and editorial work on the blog to their trusted marketing agencies. That’s exactly what was happening with one such agency, when Bass Pro Shops and the agency alike found it profoundly difficult to source writers who were either experienced enough in activities like fishing or skilled enough at blogging to adopt the language and relay expert-level ideas accurately.

Since this is a Metonymy Media case study, you can probably guess where this is going. We hooked up with a local agency doing work with Bass Pro Shops and offered our services in filling some gaps in the editorial calendar for the 1Source blog. We benefitted both from this agency’s fantastic support (they knew the client well, and were also very good at project management; in our humble experience, those aren’t traits that every agency can boast) as well as our own passion for the subject matter. Relying on some insight from experts provided by our agency partner, and also on our own team’s experience hunting and fly fishing, we turned out several blog posts and also research supporting a beautiful infographic.

COMPANY
Bass Pro Shops
LOCATION
Springfield, MO
INDUSTRY
Outdoors, E-commerce
SERVICES
  • Blog writing
  • Infographic research and copywriting

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