Google+

Blog

Having One Marketing Writer Can Be Ideal (And What to Do If That Person Leaves)

“One of the biggest challenges facing today’s marketers is finding a way to effectively communicate the requirements for a piece of content, like brand voice, preferred language, and the audience’s perspective.” Read more in Ryan’s Read More...

Meet The Wise Teacher!

Part of our Hero's Journey Mentor Series designed to help marketers make their customers the heroes of their brand storytelling.

In any content marketing story, your customer is the hero. They see problems and seek solutions, leaping tall obstacles to get the work done. But behind every hero stands a mentor, someone who provides them Read More...

The Wise Teacher: Creating a Strong Content Marketing Strategy

Part of our Hero's Journey Mentor Series designed to help marketers make their customers the heroes of their brand storytelling.

Missed our introduction to The Wise Teacher? Read it here.

Every customer, from the smallest to largest, has within them the potential to be a hero. They are on a quest of their own, one Read More...

Marketers: Become The Mentor Your Brand’s Heroes Need!

Part of our Hero's Journey Mentor Series designed to help marketers make their customers the heroes of their brand storytelling.

It’s no secret by now that you, dear marketer, are not the hero of the stories your brand tells. In each piece of marketing content you publish, you’re telling the story of your ideal customer, Read More...

Structuring and Interlinking Your Content Campaigns

People ask me all the time if blogging works. This is a blog you’re reading, after all, so surely it must work if I’m taking the time to write it for you. But what does Read More...

The Proto-Blog: Blogging Best Practices

Here it is! You found it! The blog that began all blogs. Well…maybe not the first blog. This blog is the one that unpacks all other blogs. Shows you how they work. This is like Read More...

The Art of Long-Form Content

I often hear new or potential clients asking about our word count. They want to know how much we charge per word, like each letter is some pound of flesh or something they must pay Read More...

Is THIS Thought Leadership?

In content marketing, thought leadership is an important type of content to include near the top and middle of your marketing funnel. These pieces are intended to help the audience get to know your brand Read More...