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Short Content That Engages Readers

For the moment, I have your attention. For the moment. However you’ve stumbled upon this blog, I as the content writer have lucked into an audience. My precious words are finally ringing out in the Read More...

How to Blog Like Shakespeare

CEO Ryan Brock featured on Blog Herald

Hey folks, we are so excited to announce that our very own Founder, CEO, and all-around writing nerd Ryan Brock has been published on Blog Herald. In this article, Ryan breaks down writing tips learned Read More...

Why Audience Context Matters

“Context, context everywhere, and not a drop to drink.” – Old Pirate Song, I think

Whenever we write a piece of content, it’s done so with the idea of someone reading it. The reader might Read More...

Brand Storytelling Only Works If You’re Showing, Not Telling

We have all heard someone tell a bad story. You’re trapped. This person is telling you the most boring wallpaper-paste details anyone could never care about.  It has no resonance or connection to your emotions Read More...

Why A Good Understanding of Shared Values is Important in Content Marketing

Showing Shared Values to a Marketing Audience

One mistake that B2B marketers make when trying to relate to their audience on the level of shared values, is just shouting out the values they hold. Marketers Read More...

Throw Out the Rules for More Effective Blogging

CEO Ryan Brock featured on Inside INdiana Business

Blogs play a critical role at the top of the content marketing funnel. For brands looking to engage with their best customers and offer real value, consistently publishing new blog content is the best way Read More...

Emotional Resonance in Marketing: Why Your Writing Should Make People Feel Good and Not Feel Bad

All content writing – from the biggest whitepaper to the smallest social media post – is about appealing to an audience’s emotion. When copy comes across as bland and emotionless, readers perceive it as being Read More...

Metonymy Media Summer Internship

 

Metonymy Media is an agency of writers in Indianapolis, Indiana’s Fountain Square neighborhood. We help businesses and organizations tell true, valuable stories about their brand, their community, and themselves. We support clients in composing Read More...