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Video Interview: Matt Hunckler of Powderkeg on Human Stories and Connection Gone Remote

A few weeks ago, I had the chance to sit down with my friend and colleague Matt Hunckler, CEO of Powderkeg, for a great Zoom discussion on the challenges of building genuine human connection from Read More...

A Content Marketing Writer’s Work-from-Home Report

Good afternoon, everyone. I am reporting live from the confines of my one-bedroom home in Indianapolis to share some key information:

I.Am.Going.Insane.

Well, not really. However, with the COVID-19 conditions, lockdowns, and my crippling fear Read More...

Brands: Stop Telling about Your Empathy and Show It

Every American trapped in social isolation is tired of the commercials. Right?

“We’re in this together, so here’s 20% off a brand-new car.”

“Frontline workers are heroes, so here’s a discount on insurance.”

“Social isolation

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Why Audience Context Matters

Whenever we write a piece of content, it’s done so with the idea of someone reading it. The reader might be a customer, a client of ours, another blogger, or even just a colleague. This Read More...

Why A Good Understanding of Shared Values is Important in Content Marketing

Showing Shared Values to a Marketing Audience

Marketing is forever altered by COVID-19. B2B marketers will no longer be able to make the mistake of simply stating shared values to the audience. In fact, we’re Read More...

Building a Reliable Outsourced Marketing Team

Businesses large and small depend on outsourced marketing specialists to help them fine-tune their strategies and take the lead on new marketing initiatives. Taking on this role means coming to clients loaded with strategic partnerships Read More...

How to Scale SEO Agency Growth with External Writers

The ultimate goal of any marketing agency is to scale and maintain steady growth. This is undoubtedly true for SEO agencies, and the potential for new client work has never been greater. However, when you’re Read More...

5 Scenarios When Web Copywriters Can Help Agencies Deliver

Web copywriting presents unique challenges to creativity, listening skills, and editing ability, especially for designers who aren’t professional writers. There are basic elements of analytics and keywords to be considered alongside the task of making Read More...