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On Goldfish

Give your readers a prize worth paying attention to.

Growing up, pets were a part of my life for as long as I can remember. It started with a rabbit named Katie—named for a girl I “liked” in my kindergarten class—who bit my hand, Read More...

Journalism vs Creative Nonfiction vs Content Marketing

Drawing the lines, blurring the lines.

One of the things a lot of people looking in from the outside of our company wonder is how a group of writers calling themselves creatives could stand to spend precious talent writing Fluff like Read More...

What’s Happening: September WordLab with Natty

Since 2012, we’ve been hosting an event called Indy WordLab. The idea is simple: each month, we host a different working writer. This writer shares a bit of their own work, then leads the group Read More...

Introducing Ryan Plummer

Hello, my name is Ryan and I am here to manage content and (in the tradition of “Rowdy” Roddy Piper) chew bubble gum. It’s a good thing that I bought a lot of bubble gum, Read More...

What To Expect When You’re Interning at Metonymy Media

Finding an internship that matches to what you learn as an English major is difficult. But, Metonymy Media’s internship is an excellent fit if you’re wanting to explore the marketing world and put creative strategies Read More...

Dead Drops and the Art of the Call to Action

In a spy thriller, you might see an agent make a dead drop, or leave information hidden in a place where only another insider knows to check. Unless someone interacts with the spot in the Read More...

How Your Team’s Personal Experience Can Fuel Content Marketing

Ask any top-notch spy just how they got to be so dang good at sleuthing and they’re likely to cite experience as a top factor. Sure, they might have studied at the finest spy school, Read More...

Historical Initiatives in Marketing Mind Control

Marketing teams use mind control to change the way consumers view their brand, sometimes with such efficiency the change in public perception seems to happen overnight. This viral brand awareness effect occurs when messaging uses Read More...