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Use a Team-Based Writing Approach to Produce Content Consistently

I don’t mean to sound dramatic, but us writers are so often misunderstood. When corporate America thinks of hiring someone to write blogs and copy, they have an image of an isolated freelancer sitting at Read More...

The Magnet Effect: Attracting Leads (And Repelling Them!) with Content

Magnets both push and pull—a fact of science we all learned in the fourth grade and that we’ve likely seen firsthand. This concept is an excellent example of what good, targeted content can do for Read More...

sales and marketing alignment

The Alchemy of B2B Sales and Marketing Alignment

How to Align Sales and Marketing to Turn Readers into Gold

Chasing sales and marketing alignment is like being an ancient alchemist, waiting for the stars to sync up so you can turn a lead into gold. Sales and marketing departments exist independently, with their own Read More...

bouncy spring - decrease bounce rates

Decrease Bounce Rates with Highly Targeted Content

In a previous article, I wrote about how content can be used tactically to help you better understand your reader and their habits. Part of that process requires looking at key figures in your site’s Read More...

understanding

Can Content Help Marketers Better Understand Their Audiences?

Sometimes, the hardest part about writing is the getting started. A blank document is terrifying to some, and for those marketers starting to dip their toes in the content world, there are a lot of Read More...

Interview with Rob Funkhouser

Revision represents a kind of drudgery that all artists share.

In preparation for Friday’s awesome event, “On Process,” an exhibition of completed and in-process artwork, I took some time to interview Rob Funkhouser who will feature as our musical guest of the evening. Rob is Read More...

Creative writers are the key to content marketing success.

Creative Writers: The Key to Effective Content

Sitting in front of the blank page is truly difficult for many people, let alone very busy people like marketing directors. Even when it comes to writing on topics you understand thoroughly, that you feel Read More...

external content writers use pen and paper

The Bigger Picture: How External Content Writers Can Help Brands Produce a Variety of Content

If you’re on a marketing team, maybe you’ve had one of those topic brainstorming meetings where everyone sits staring into space, chewing on a pen, willing their brains to manifest one single topic you haven’t Read More...