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June 5, 2020
Video Interview: Matt Hunckler of Powderkeg on Human Stories and Connection Gone Remote

A few weeks ago, I had the chance to sit down with my friend and colleague Matt Hunckler, CEO of Powderkeg, for a great Zoom discussion on the challenges of building genuine human connection from Read More...

September 19, 2019
Throw Out the Rules for More Effective Blogging

Blogs play a critical role at the top of the content marketing funnel. For brands looking to engage with their best customers and offer real value, consistently publishing new blog content is the best way Read More...

February 27, 2018
Step Up Your Brand’s Storytelling with the Campfire Approach to Content Marketing

The beauty of content as a marketing tool is the way it allows brands to tell genuine stories and connect with their audiences on a human level. That said, sometimes the work of content marketing Read More...

January 5, 2017
Writing for SEO: Dumb Robots, Smart Robots, and Hungry Humans

When I was 13 years old, most of my days looked pretty similar. Got up, went to school. Same class schedule every day. Lunch at 10:20 am because apparently that’s something humans do sometimes. Off Read More...

November 24, 2015
Shakespeare Wrote for Illiterates: Why This Matters in Marketing

It’s eighth hour and everybody is ready to go home. English class wasn’t always a thrill fest, but today is even worse. We’re reading Shakespeare. Othello, specifically. Halogen lights buzz, and one at a time Read More...

September 23, 2013
On Nothing At All

I was in the car last week driving home from a meeting when a song came on that I’d listened to countless times in the past: “Crooked Teeth” by Death Cab for Cutie. It was Read More...