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June 2, 2020
Brands: Stop Telling about Your Empathy and Show It

Every American trapped in social isolation is tired of the commercials. Right?

“We’re in this together, so here’s 20% off a brand-new car.”

“Frontline workers are heroes, so here’s a discount on insurance.”

“Social isolation

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September 20, 2018
Journalism vs Creative Nonfiction vs Content Marketing

One of the things a lot of people looking in from the outside of our company wonder is how a group of writers calling themselves creatives could stand to spend precious talent writing Fluff like Read More...

January 20, 2016
The Difference Between Grammar and Writing Style

Did you know writing has style? Not just pulp fiction or horror novels either; style is actually one of the most important elements of a writer’s work. It’s no surprise that there are lots of Read More...