Web copywriting presents unique challenges to creativity, listening skills, and editing ability, especially for designers who aren’t professional writers. There are basic elements of analytics and keywords to be considered alongside the task of making sentences out of nothing. All the listening and effort lead to the place where design and copy must come together in harmony. Web agencies may struggle when web content needs to be short and snappy, or pull those off with ease while stumbling when projects allow more space for storytelling and text. Or a web agency might be completely stalled when they realize they need to write the best copy possible first, then design the site around it.
Regardless of when the need to write the content for a website comes up, it always needs to be written well. We commonly see 5 scenarios where hiring outsourced web writers helps websites achieve launch and meet SEO goals.
Writing Website for Regulated Industry
A web writing outsource process can help web design agencies working in highly regulated industries. Whether it’s finance, healthcare, or even regulators and government entities themselves, there’s a lot that can go into confirming if web copy is legally compliant. Those expectations change based on industry. A web writer familiar with highly regulated industries will know how to ensure web copy is in plain language and doesn’t allow ambiguity or misinterpretation that could lead to liability for the client. This often means working in tandem with legal teams who review the copy and provide edits. A seasoned and dedicated web writer will be able to take this feedback in stride and apply it as part of their daily workflow.
Need Writing on Tight Timeline
Sometimes a web project just needs to be completed by a certain launch deadline. Professional writing agencies can swoop in to start asking questions and understanding your needs. Or at a different stage, content writing professionals can serve as web content editors and SEO editors that review the work you’ve done already. Sometimes a task like adding keywords to web copy that is already written seems so tedious and overwhelming, but on our side, the puzzles and challenge of revision and editing someone else’s work can be stimulating.
Writing Complicated Web Content
Website copywriting services are often desired when a web agency needs to write the content for a site with a complex site map. This is because a team of writers to work on your website will naturally keep track of what is completed, taking the basics of web writing project management off your plate. Plus, the writers will ensure content is not too repetitive (unless you want that?) and that each web page has search value. Copywriting professionals can also contribute research skills to incorporate data and facts into a website naturally. Lastly, the editing and revision support of a professional web writer can be helpful for the agency if the design of a complex web site gets updated or the end user shares feedback.
Using Subject Matter Experts for Web Copy
In cases of both regulated industry website writing and other complex website writing, some businesses want to include the perspective of subject matter experts as the backbone of their web presence. As employers try to build brand image to attract talent, this may become even more common. The support of a professional writer to carry out interviews and create web copy or other content allows web agencies to deliver a well-written website that reflects the voice and values of the business without having to spend the time interviewing to make it happen. At a writing agency, this value is further amped up with a team of writers to adapt to the schedule of subjects and edit each other’s work before the content is delivered for review.
Web Copy Needs Lots of Revision or Review
There are a lot of reasons a web design agency may be concerned with review or revision of content. In some cases, existing web copy needs to be adapted to a new design, meaning the entire project is more like revision than actual writing. In other cases, it’s already known from early stages that a business may need web content to go through revision and review with multiple stakeholders, but still stay true to the original vision and keyword strategy. In cases when a web writing project needs lots of review and approval, the best answer might be to call on a professional to keep momentum going until the end. This is where a writing agency is more reliable than a freelancer in many cases. Rather than just one person who can stop responding to emails or applying feedback, agencies can work with an established business that is committed to the process.
These are just some of the scenarios when our team of writers help web designers carry out successful web writing projects. Whether it’s expressing the company’s voice on the website, working in a lot of information through effective web storytelling, or making strong impact with text and visuals, a professional writer can be a great asset for a web design agency. The good news is, if you made it this far, you already know one. Hope to talk soon!