It’s no secret by now that you, dear marketer, are not the hero of the stories your brand tells. In each piece of marketing content you publish, you’re telling the story of your ideal customer, that hero who faces a challenge and needs guidance to overcome it. We spend a lot of time at Metonymy Media thinking about the hero’s journey and how perfectly it maps to any brand’s content marketing strategies—if done right.
As it just so happens, dear marketer, you are the hero of the story we’re telling right now. But in a bit of delightful dramatic irony, we know that the journey you’re on right now is one of the hero’s mentor. You’re working as hard as you can to give your ideal customers the right information and tools at the right time so they’ll win the day with your help and join you in a business alliance for good.
We’re pulling from pop culture to introduce you to five hero mentors you can emulate in your work as a marketer. With the help of The Wise Teacher, The Role Model, The Sidekick, The Mad Scientist, and The Anti-Hero, you’ll discover creative new ways to improve every component of your brand’s content marketing machine and tell compelling stories that connect and convert.
We’ll update this page each week during our campaign with links to the start of each Hero Mentor’s story. In the meantime, subscribe to the series so you don’t miss a single issue, each chock-full of creative insights and actionable tips.