Blogs play a critical role at the top of the content marketing funnel. For brands looking to engage with their best customers and offer real value, consistently publishing new blog content is the best way to broaden awareness and begin genuine customer journeys. But it’s not always easy to get content published regularly with all the rules you have to consider—unless the rules are the problem in the first place.
In this article from Inside INdiana Business, our CEO Ryan Brock shares some advice for marketers to help break those rules holding content back from being the best it can be. Check it out!