Over the decades, each actor to slip into James Bond’s tuxedo has brought something different to the role. Where Sean Connery was cold and lethal, Roger Moore seemed ready to bust out into laughter. Where Pierce Brosnan brought an air of suave sophistication, Daniel Craig has preferred to play 007 as an arrogant and broken spy.
In the game of content marketing espionage, the very same can be said for every agent who takes on the job. As a digital marketer, copywriter, or content strategist, you’ve got your own style and approach to gathering intelligence and delivering powerful content strikes. Take our quiz to find out which James Bond—Connery, Lazenby, Moore, Dalton, Brosnan, or Craig—best matches your character.
Which of these best describes your role as a content marketer?
You get to use one spy tool to make your job as a content marketer easier. What do you choose?
What’s the most important aspect of content marketing?
Pick your favorite 007 movie from this list.
What is your ultimate goal as a content marketer?
Which of these is your most-used content marketing tool (or, you know, most similar to your most-used tool)?
What do you believe is the future of content marketing?
Content Marketing Quiz: Which James Bond Are You?
Sean Connery’s Bond is cold, lethal, and entirely understated. As a content marketing spy, you play everything pretty close to the chest. Perfectly capable of adapting to any scenario, you’re equal parts data analyst, creative writer, and super-smart marketing strategist. That makes you the classic content marketer to match the classic James Bond.
George Lazenby’s 007 is the most intelligent of the many Bonds. Truly a spy, Lazenby wasn’t afraid to get his hands dirty and infiltrate enemy strongholds to find the information he needs to complete his mission. Likewise, as a content marketer, you’re highly data-driven. You know that content marketing is sometimes more science than art, and there are plenty of good ways to learn about who your target customers are, what makes them tick, and what you can give them in your content campaigns to make a real impact.
If there’s one thing Roger Moore’s Bond films have in common, it’s their clear designs to cash in on trends. Moore himself was the most family friendly Bond, and movies like Moonraker, which was intended to tap into the craze surrounding the space race, were absurd but also wildly successful. Like Moore’s 007, you’re the kind of content marketer who has a finger on the pulse of what’s trending. You’re active on social media, and you’re always looking to develop content with the potential to have the widest reach possible and maybe, if you’re lucky, go viral.
Timothy Dalton’s James Bond was a tough nut to crack. He was a more private Bond, who was loyal to a select few who were loyal to him. Willing to buck authority, Dalton’s Bond was fiercely dedicated to his mission, no matter the cost. Likewise, as a content marketer, you’re very dedicated to the job of delivering targeted content to targeted audiences. Like Dalton, who studied the Bond books closely to form his take on the character, you’re never far from your audience personas and marketing research when planning and producing your content.
Pierce Brosnan’s take on James Bond gave us a truly classy secret agent living in a post-Cold War world. Free of Bond’s typical Russian enemies, Brosnan was free to embrace the suave and sophisticated side of the character. His 007 was defined by fancy gadgets, expensive tuxedos, and stunning settings that gave him a chance to blend in with high society. As the Pierce Brosnan of the content marketing spy game, you’re willing to embrace the finer things. There’s no marketing software too expensive, no project too complex—as long as it gets the job done.
There’s something different about Daniel Craig’s James Bond. He’s a younger character at the start of his journey—and a more reckless one. Craig’s 007 is an agent with a job to do, and he’s good at what he does. He learns his limitations the hard way, always willing to try and fail rather than not to try at all. Content marketers who fit Craig’s archetype are the experimenters of the industry. Rather than spend hours sifting through data and endlessly revising content in pursuit of perfection, you embrace your content’s ability to tell you something about your audience and yourself. Your approach is to publish quickly, watch what happens, and adjust your strategy based on your experience.
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Agent, you have been selected for one of marketing's most important secret missions: content espionage. On your assignment, you'll be expected to gather intelligence about your target audiences, employ shadow tactics to deliver content at strategic points, and conduct your work in absolute secrecy. Download the Metonymy Media Bureau of Content Marketing's field manual for procedures in reconnaissance, mind control, spy networks, and more for maximum marketing impact. This lead generation form will self-destruct upon completion.