Why Audience Context Matters
“Context, context everywhere, and not a drop to drink.” – Old Pirate Song, I think Whenever we write a piece of content, it’s done so with the idea of someone reading it. The reader might… Read MoreRead More
Why A Good Understanding of Shared Values is Important in Content Marketing
Showing Shared Values to a Marketing Audience One mistake that B2B marketers make when trying to relate to their audience on the level of shared values, is just shouting out the values they hold. Marketers… Read MoreRead More
Throw Out the Rules for More Effective Blogging
CEO Ryan Brock featured on Inside INdiana Business
Blogs play a critical role at the top of the content marketing funnel. For brands looking to engage with their best customers and offer real value, consistently publishing new blog content is the best way… Read MoreRead More
Emotional Resonance in Marketing: Why Your Writing Should Make People Feel Good and Not Feel Bad
All content writing – from the biggest whitepaper to the smallest social media post – is about appealing to an audience’s emotion. When copy comes across as bland and emotionless, readers perceive it as being… Read MoreRead More