With every word your brand publishes, you create new opportunities to connect with the audiences you value most. With years of experience working together as a team, the creative writers at Metonymy Media are uniquely positioned to bring your next content project the quality it deserves. From blog posts to entire books, from video scripts to interactive digital content, we have the skills you need to write in authentic voices, to develop genuine characters and plots, and to engage the right audience with the right message every time.
On this page, you’ll find some case studies detailing our past successes with clients in a variety of industries. You’ll read some of our own content exploring the benefits of working both with educated creative writers and with writers in a team-based work environment, and you’ll find a free download of our whitepaper, The Writers’ Guide to Managing Writers, detailing our unique approach to professional writing as a team.
We provide copywriting services and copyediting services for any purpose. Creative writers, telling your story, helping you grow. That’s Metonymy Media.
The University of Indianapolis
Capturing a campuswide conversation.
A significant number of Metonymy Media’s writers are alums of UIndy, so it was a significant honor and source of validation when the school’s marketing department approached us for some assistance with their web copy. They had recently redesigned their entire website, but needed some extra assistance in the overwhelming task of transitioning departmental websites to the new design with content that matched the overarching marketing goals of the new site. From 2012 into 2014, we worked with departments in the School of Arts and Sciences to help them make the jump efficiently and with content that appeals to prospective students and parents alike.
The next step in our relationship with the university came when President Robert Manuel himself reached out for help in telling the story of Vision 2030, his groundbreaking initiative to gather up students, faculty, staff, alumni, and the broader Indianapolis community to collectively paint a picture of the state of the school in 2030, when the students of 2012 were ready for their first days of class on campus.
Finally, we’ve enjoyed a great relationship with the Admissions staff, contributing cover stories to several editions of Inside UIndy, the school’s Admissions magazine geared towards prospective students considering UIndy as their choice for higher education.
Bass Pro Shops 1Source
Writing, even when we'd rather be fishing.
Bass Pro Shops OneSource is a resource site maintained by field experts in hunting, fishing, and the great outdoors. Serving as the retail brand’s blog, 1Source keeps Bass Pro Shops’ customers in the know on industry trends and sets them up for success in the field.
Through a partner relationship, we leveraged the considerable outdoors experience on our staff and provided in-depth blog articles and research for a number of cool infographics. Our blogging for the brand largely dealt with fishing (even more specifically in this case, fly fishing in Montana, among a few other general topics), and also served as a great springboard for future projects with other clients in the world of deer hunting, outdoors survival, and fishing technology.
Let the liquor do the talking.
The Libertine is a cocktail bar and restaurant in downtown Indianapolis. Esquire named it one of the best bars in America, and Neal Brown, the owner, is a James Beard Award nominated chef.
Shortly after our work on Pizzology’s ideology statement (that’s another of Neal’s restaurants), Neal and his design partners, CODO Design, tapped us to write copy for The Libertine’s website. Projects like these let us capture so many of our personal passions with the writing we do so well. We sat at the bar, sampled the food, and watched the bartenders labor over the drinks, measuring, mixing, shaking, and garnishing.
We built a sitemap for the site to communicate the sheer uniqueness of the place and its many creative cocktails. Once we were finished, we had some of our favorite copy yet, describing in a few brief words the allure of spirits like mescal, pisco, and bourbon, and toasting the spirit of the writers, the artists, thespians and rogues.