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Burnt-Out Copywriters Anonymous

My name is Nate and I’m a writer. I’ve been burn-out free for a few months now. I want to thank my coworkers for helping me through my time of need and seeing me through Read More...

Why VCs and Angel Investors Need Writers

When we’re talking to prospects about our writing or content marketing services, it’s easy to notice patterns. Certain industries tend to have a more obvious need for content than others. We work with a lot Read More...

Beyond Demographics: How to Write for Actual Humans

In content marketing, there is one thing—and only one thing—that matters: your audience. If no one is reading the content you’re spending all the time storyboarding, crafting, dressing up with pictures, promoting across social media, Read More...

Why Bad Editors are Bad

Content editing is seriously underrated. It’s actually a little alarming how much stuff gets published before ever passing through a decent editor’s gaze. Of course, there’s a dilemma where bad editors aren’t even aware they Read More...

What Hemingway Teaches Us About Content Structure

Ernest Hemingway, American author and part-time Metonymy Media employee, is legendary for his bold, clear, and succinct writing. As with any successful craftsman, he made deliberate choices that led to this effect. One of Read More...

How to Write a Passable Corporate Blog Post

So, you want to write a blog post for your company, huh? Why in the world would you want to take that on yourself? Let me warn you right now: it’s not nearly as easy Read More...

How to Write an Acceptable Email

I get feisty when I think about professional emails. I have received so many—so many—that make me wonder if a professional wrote them or a teenager. And here’s the thing: if you read Read More...

The Benefits of Outsourcing Your Publication’s Editorial Staff

When I started Metonymy Media four years ago, it was with one goal: change the way businesses work with writers. Specifically, I wanted to introduce an entirely underutilized talent pool of college-educated creative writers to Read More...