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Introducing Elysia Smith

We’re super excited to welcome our newest Content Manager, Elysia Smith. She’s around to write effective content for our clients and help them reach their audiences, and in her capacity as The Green Room Liaison, Read More...

“Edenic Continent”: Hoosier Writers in American Literature

Being from the Midwest, especially Indiana, can give an artist a sense of inferiority. Hell, it gives anyone a sense of inferiority. Lots of New York City or Los Angeles or even Chicago natives hear Read More...

Writing for SEO: Dumb Robots, Smart Robots, and Hungry Humans

When I was 13 years old, most of my days looked pretty similar. Got up, went to school. Same class schedule every day. Lunch at 10:20 am because apparently that’s something humans do sometimes. Off Read More...

How to Write Effective CTAs

Building a content marketing strategy means deciphering what kinds of content your consumers will be attracted to, and how to build your brand into that content. But, of course, the entire purpose of digital Read More...

How to Judge a Writer’s Success in Content Marketing

One challenge every writer of every experience level faces is determining when a project is successful. Whether it’s a poem or an instructional pamphlet, a piece of writing becomes the property of the reader once Read More...

Burnt-Out Copywriters Anonymous

My name is Nate and I’m a writer. I’ve been burn-out free for a few months now. I want to thank my coworkers for helping me through my time of need and seeing me through Read More...

Why VCs and Angel Investors Need Writers

When we’re talking to prospects about our writing or content marketing services, it’s easy to notice patterns. Certain industries tend to have a more obvious need for content than others. We work with a lot Read More...

Beyond Demographics: How to Write for Actual Humans

In content marketing, there is one thing—and only one thing—that matters: your audience. If no one is reading the content you’re spending all the time storyboarding, crafting, dressing up with pictures, promoting across social media, Read More...