Google+

Burnt-Out Copywriters Anonymous

burnout

My name is Nate and I’m a writer. I’ve been burn-out free for a few months now. I want to thank my coworkers for helping me through my time of need and seeing me through the darkness; without them I wouldn’t be here today, writing this blog for you.

Of course, I wasn’t always burn-out free. Like many other creative-based jobs, the lives of copywriters have their ups and downs. One moment, you’re on a roll, knocking out fantastic post after fantastic post, and the next you’re staring at a relatively boring Facebook feed with a blank Word document painfully lying behind the browser. Writer’s block is a real thing, sure, but what’s worse is when a writer—or any creative for the matter—experiences a burn-out.

Symptoms of Writer’s Burn-out

At first, you don’t even realize you’ve entered a burn-out. In fact, it can take a while to even notice that a writer has entered a burn-out at all. At first, the machine inside of them will continue to crank out fairly decent content. However, over time the content will start taking longer to complete and the writing, while still decent, will begin to lack the writer’s normal depth and wit.

The Remedy

In my experience, getting out of that terrible burn-out slump really only needs one good remedy and a team of supportive coworkers. While many copywriters would be quick to suggest taking a break, or changing the schedule in which you write, I’d have to say that while those suggestions might help, they aren’t always practical and definitely aren’t efficient. Instead, mixing up the kinds of things you’re writing about is the best and easiest way to get back on track. Copywriters are not machines, and we’re not programmed to operate like machines, so how could we think that doing the same thing over and over and over again will be productive and sustainable? Niche companies often hire writers into their marketing departments to take charge of their copywriting need, but they don’t realize that even someone who is inside of the business can only handle so much creativity around that business itself.

Take, for example, a writer who was hired to maintain online content for a roofing company. That writer can do a great job for a potentially long time, but as their writing becomes more and more similar and they maintain the same topics, the burn-out draws near and becomes almost completely inevitable.

But, What Are We Supposed to Do, Then?

Listen, I understand that I just made a claim that the remedy for writer’s burn-out is pretty easy, but it’s not completely practical for most businesses. When you’re in a niche industry, it’s hard to find things for writers to write about that aren’t directly about your business and besides, why would you want them to write about anything else, anyways?

Here’s where a little self-serving suggestion comes in to play: hire a team of copywriters. A team that works together to create content for a number of clients, in a number of industries, whose sole purpose is to write sustainably for businesses.

We wrote about our experiences working together as a team in our whitepaper, The Writers’ Guide to Managing Writers. Download it today to learn more about how we’re set up to help you deliver quality content for the long haul.



Comments are closed.